The Willy Wonka-esque coffee palace is coming to The Mag Mile ☕️
The chain’s largest store to date will be housed in the glassy 43,000 square foot space formerly occupied by Crate & Barrel, at the corner of Michigan Avenue and Erie Street.
This marks the company’s sixth Roastery worldwide, a concept they refer to as a “fully sensorial coffee environment”. Starbucks Reserve Roastery Chicago will also feature the company’s artisan bakery concept, Princi.
“Having opened our first Starbucks store in Chicago nearly 30 years ago, our first outside of Seattle, this is a very special city for me. At the time, it was a true test for Starbucks because the Chicago customer is so savvy and discerning about their coffee,” said Howard Schultz, Starbucks executive chairman. “Chicago is a city of neighborhoods, so we took our time to find an incredible space to match the unprecedented coffee experience our premium Roastery will offer. To be located on one of the best-known retail streets in the world is a proud moment for all of us and we can’t wait to bring Chicago and the world a coffee experience worthy of their most premier real estate.”