Since we don't have enough temptation in Times Square, a 4,500-square-foot Krispy Kreme Doughnuts is set to open Tuesday, September 15th on Broadway and 48^th Street! The beloved 80-year-old brand will light up the world's largest Hot Light sign and bring visitors in from all over with immersive and interactive digital experiences. And doughnuts, of course. 

Step inside this life-size doughnut box to experience what can only be found at a Krispy Kreme. The Times Square Flagship will showcase the end-to-end doughnut making process - complete with endless doughnuts gliding along a conveyor belt and landing underneath a waterfall of glaze. This, my friend, is perfection. 

 

 

 

View this post on Instagram

 

 

 

A post shared by Krispy Kreme Doughnuts (@krispykreme) on Dec 12, 2019 at 4:16pm PST

As you continue on the doughnut's journey, your ultimate test will arrive in the form of a dozen. You may mistake the doughnut for a magician because right before your eyes, all 12 will disappear in a sugary fashion. Before you know it, a dozen doughnuts were just a figment of your imagination. Or so we've heard.

This flagship will offer numerous features including a 24-hour exterior walk-up window where guests can purchase Original Glazed® Doughnut dozens and an interior “grab-and-go” counter (in case you just need to see the glazing happening).

 

 

 

View this post on Instagram

 

 

 

A post shared by Krispy Kreme Doughnuts (@krispykreme) on Jul 30, 2019 at 12:02pm PDT

Krispy Kreme will also be following CDC recommended guidelines for COVID-19. This includes employee health screenings pre-shifts, social distancing guides throughout the store and the ability to reserve a time online to visit the store to control the number of people visiting at any given time.

When: September 15, 2020

Where: Times Square 

(All photos courtesy of Business Wire via Press Release)