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Eataly and Color Factory's New Pop-Up Restaurant Opens In Downtown

Step into an immersive multicolored experience at Eataly Downtown. 🌈🍝

by New York Bucket List


They say the more colorful your plate, the healthier you’re eating. And La Pizza & La Pasta—Eataly’s staple italian restaurant—has nothing but color in mind for both their menu and vibrant decor.

Eataly’s Italian culinary expertise and Color Factory’s artful celebration of color have merged into La Pizza & La Pasta A Colori, a veritable “feast” for New Yorkers’ eyes, stomachs, and minds. The crown jewel of this collab comes from the visual artist HOTTEA, who created a shimmering canopy of colors dripping from the ceiling. The lush color palette bends two sunrises – one in Torino, where Eataly was founded, and one in New York – for a sweeping kaleidoscope that connects these two cities close to Eataly's heart.

Under the rainbow, patrons can enjoy a colorful menu of authentic Italian dishes. The menu is deigned entirely around a wealth of colors found naturally in the high-quality ingredients carefully selected by Eataly's chefs to highlight the rich hues of Italy's cuisine. Think: a palette of yellow and orange artisanal cheeses, differing in color based on their milk type; La Pizza Verde, a Neapolitan pizza, topped with seasonal spring peas; the golden hue of farm-fresh eggs in their iconic La Carbonara Arancione Per Due; the bright emerald green of fresh DOP basil, and more. 

Guests can also sip a full spectrum of color with a cocktail menu that ranges from green to gold to blue, inspired by hues found in nature and infused with both Italian and American spirits. Highlights include Ora d’Oro (translating to Golden Hour), made with Russell’s Rye, Cocchi Americano, and honey cardamom syrup, and the refreshing Brezza del Giardino (Garden Breeze), featuring Malfy Limone gin, St. Germain, and cucumber and mint garnish (We’re partial to the sparkling green Limone Gin “Brezza Del Giardino” ourselves.) Also available are two specially designed wine flights highlighting the rich variations in color palette found in Italian wine, with an offering of whites and orange wines and a range of red vintages. As guests taste, they’ll learn why and how wine color changes with a playful swatch book that highlights the vast world of Italian wine, from how to taste to common grape varieties, how wine is made, and beyond.

Store Director of Eataly Downtown, Beatrice Bernasconi, states, “With our expertise in Italian food and drink, and Color Factory’s expertise in the world of color, we knew that this would be a perfect match to give New Yorkers an inspiring and memorable experience together.”

Eataly will also host a variety of events to connect with the community. On the weekends, Eataly NYC Downtown is all about celebrating high-quality food and wine, with everything from kids classes to guest sommeliers and special wines by the glass. Other weekly experiences include:

  • Friday Cellar Nights with Guest Sommeliers: Meet guest somms and sip on specially selected wines; Eataly's guest sommelier will walk you through each wine, teaching you about the various tasting notes, production methods that make it special and some tips on the perfect dishes to pair.
  • Saturday Signature Cocktail Nights with Special Guests: Every Saturday from 5PM-9PM, enjoy a special cocktail from favorite NYC bars
  • Live Local Music: Every Saturday from 6PM-9PM, enjoy the sounds of lounge and jazz music played by local jazz combos for an extra touch of ambiance.
  • DIY Desserts: Available all weekend – Because you really should always save room for the dolce. The Eataly chefs have created an interactive dessert menu for a playful touch to your final course, including build-your-own cannoli and classic profiteroles with chocolate sauce poured tableside.

Where: 101 Liberty St 3rd Floor, New York, NY 10007
When: Sunday-Thursday: 12 p.m.-8 p.m. & Friday & Saturday: 12 p.m.-9 p.m.

For more information.

(Photos Courtesy of Eataly Downtown)


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